PROJECT: Print consumer advertising campaigns for Gaiam, Inc.

OBJECTIVE: To customize transactional ad programs for specific media products, catalogs and membership clubs. And, to generate consumer interest, support retail destinations and instill awareness of communications platform.

ROLE: Creative, editorial and print direction

PROJECT: Online and print consumer advertising campaign for CREDO Mobile/Working Assets

OBJECTIVE: To bring company mission forward and differentiate product offering with a clearly recognizable brand presence by establishing new tag line, graphic identity and editorial positioning.

ROLE: Creative, editorial, print and online production direction

PROJECT: Brand platform development for World of Good, Inc.

OBJECTIVE: To communicate authenticity and transparency of mission with refined voice and look for consumer and wholesale channels; inclusive of product hang tags, retail fixtures and signage and product brochures.

ROLE: Marketing, strategic creative and editorial direction, print management

PROJECT: Marketing and sales materials for GAIAM, Inc.

OBJECTIVE: To showcase scope and education for sales, marketing and publishing divisions. Defining product categories, generating retail “pull” per channel and repurposing content into user friendly guides.

ROLE: Creative and editorial direction and print production management

PROJECT: Corporate communications, identity for various

OBJECTIVE: To create brand identifiable logos for corporations, retail chains and apparel. Brochures range form annual reports, corporate responsibility publications to specialized product offerings.

ROLE: Creative, editorial and print direction

PROJECT: Brand style applications for CREDO Mobile/Working Assets

OBJECTIVE: To brand limited retail products and promotional items according to designated style guidelines while generating awareness and affinity.

ROLE: Creative, editorial and print production direction

PROJECT: Redesign, enhance brand, define category and improve optimization of dedicated landing page for preeminent Documentary Learning Series for lynda.com.

OBJECTIVE: Establish Creative Inspirations series as a franchise and commodity for membership. Enhance usability, visibility and showcase the represented talent with refreshed identity, editorial and graphic content. Generate a branded design framework to support SEM; visually and verbally anchoring message and UI to allow access to flagship products.

ROLE: Creative and editorial direction, online production direction and project management.

PROJECT: Online and offline brand visual identity and corresponding collateral and site architecture for premier independent Customer Data Integration and Marketing Automation SaaS solution provider.

OBJECTIVE: To develop identity, logo messaging and full branding process inclusive of style guides, online, direct and training initiatives. The site allows organizations to gain performance and proficiency through technology with accelerated return on investments.

ROLE: Brand strategy, creative direction, project and development management

PROJECT: Brand identity for DVD series packaging for online and print consumer advertising for Pranamaya, Inc.

OBJECTIVE: To continue the evolution of the acclaimed Insight Yoga series which presents a remarkable blend of dynamic yoga movement and skillfully guided mediations. This series educates and links poses to traditional Buddhism, Western anatomy and physiology and Chinese medicine.

ROLE: Strategic creative and marketing advisory, online and print production direction

PROJECT: Direct mail package for CREDO Mobile/Working Assets

OBJECTIVE: To communicate transparency of mission and election support for progressive customers, and to reinforce loyalty, brand awareness and generate sales.

ROLE: Creative, editorial and print direction

PROJECT: Redesigned consumer website for World of Good, Inc.

OBJECTIVE: To create a lifestyle and mission centered interactive experience for direct and wholesale customers and translate the marketing and communication objectives into tangible results.

ROLE: Creative, editorial, photography and online production direction

PROJECT: Direct response materials for Gaiam, Inc.

OBJECTIVE: To generate catalogs, mail packages and specialty promotions for various lifestyle segments to generate revenue, loyalty, acquisition.

ROLE: Creative, editorial, print and photography direction

PROJECT: Online brand visual identity and corresponding site architecture to support thriving consultancy.

OBJECTIVE: To develop identity, logo messaging and full branding process inclusive of style guides, online, direct and training initiatives. The site includes an Online Learning Center and Community subsites for client base and people in the field. Web development uses WordPress platform and third party integrations including Survey Gizmo, Wufoo, BuddyPress.

ROLE: Brand strategy, creative direction, project and development management

PROJECT: Enhance presentation and messaging of flagship Online Training Library product for lynda.com.

OBJECTIVE: Create a dedicated, dynamic landing page taking advantage of new marketing vehicles, optimized product offerings, refreshed editorial, video and graphic content.

ROLE: Creative and editorial direction, online production direction and project management

PROJECT: Refreshed consumer website for CREDO Mobile/Working Assets

OBJECTIVE: To bring mission forward engagement, emotional branding and to establish key marketing areas, allowing customers to fully integrate with the site and the company experience.

ROLE: Creative direction, content and image acquisition, project management, programming interface

PROJECT: Online community site for GAIAM, Inc.

OBJECTIVE: To support brand positioning through community building, social networking, corporate messaging and shopping experience. Conceive and implement vision and tactics to engage and enrich through discussion boards, program downloads, affiliate programs, newsletter and subscription based services

ROLE: Creative direction, content and image acquisition, project management, programming interface

PROJECT: Product and launch development, packaging, retail planning and display for various.

OBJECTIVE: To continue refining brand identity through build out of retail store within store presentations, signage, fixtures, media and accessory packaging.

ROLE: Strategic creative, editorial and manufacturing production direction

PROJECT: Direct Response campaigns for Grey Advertising; client IBM

OBJECTIVE: To instill design integrity in agency creatives for B2B direct response. Programs tied to B2C programs and brand standards and showcased innovations in technology. Traditional mail packages, advertising, specialty promotions and strategic initiatives were supported.

ROLE: Art, copy, creative, print direction

PROJECT: Refresh of consumer/wholesale website for dynamic content integration for Pranamaya.com

OBJECTIVE: To sophisticate, optimize, add depth and content accessibility. Develop focused pods for user experience while maintaining best in class, on brand, presentation.

ROLE: Consultative creative direction, SEM, project management and programming interface.

PROJECT: Product and retail development for Gaiam, Inc.

OBJECTIVE: To continue refining brand identity through build out of retail store within store presentations, signage, fixtures, media and accessory packaging.

ROLE: Strategic creative, editorial and manufacturing production direction