Combining creative vision with a strong aesthetic sense and intuitive understanding of what makes great experiences, is what inspires me as a creative leader. I’m a cross-platform creative specialist who develops and implements integrated programs with vision, power and proficiency in multiple channels.
My passion is inspiring great design and ideas in a team environment. This passion, combined with my ability to set vision and drive concepts and strategies through the entire creative and development process, enables me to provide strategically inspired solutions — solutions born from creativity, skill and experience to create unique products, services and brands.
I thrive on delivering visual/verbal solutions that can be “universally” executed across all marketing/production channels and opportunities, as needed, in a clear, thoughtful and compelling manner, as well as on time and within the budget required.
I believe that brands must evolve beyond personalities – to become part of the cultural fabric; with social and environmental values to distinguish their presence from the noise — requiring substance, authenticity and community building. By using the power of emotion, being respectful of the mission and the customer, I think that good design of brand imaging creates a loyalty beyond reason. Creatively integrating brand personality is powerful for consumers, employees, vendors, partners, retailers and investors alike.
I’m a mission driven communicator – a hybrid of creative, marketing and strategic communications who articulates and drives strategic vision in multiple touch points based on my solid understanding of both business and user goals and how they relate. This work fuels and inspires me, bringing out my best to collaborate and serve my team and my clients.
My specialties include: branding, identity, creative direction, creative services management, design direction, project management, contract negotiations, client relations, account and project management.
Channels: direct response, retail, wholesale, publishing, online, e-commerce marketing, packaging, advertising, catalog, hard and soft goods.